Curs ppc DMA

Curs Google Ads (AdWords) aprofundat

58% din populatia Romaniei are acces la internet, adica mai bine de 11 milioane de oameni petrec cel putin cateva ore pe saptamana cautand online raspunsuri, urmarind filmulete sau scriind e-mailuri. In tara noastra, Google este cel mai folosit motor de cautare, iar Youtube cel mai accesat website de video sharing, drept pentru care prezenta unui brand pe Google AdWords este obligatorie daca vrei sa fii acolo unde sunt si clientii tai.

Google AdWords este un sistem complex de promovare online, pe care un specialist in Pay Per Click il poate folosi cu succes cu scopul cresterii vanzarilor sau a traficului pe site, a optimizarii ratei de conversie sau a scaderii costului de achizitie. Odata intelese algoritmul de functionare si tehnicile de optimizare, specialistul poate determina cu usurinta care sunt problemele si oportunitatile aparute in timpul desfasurarii campaniilor.

De ce sa te inscrii la acest training?

  • vei intelege care sunt cei mai importanti factori in succesul promovarii online
  • iti doresti sa administrezi campanii Google AdWords, fara frica de a pierde bani
  • vei crea campanii si vei urmari in timp real statisticile din platforma
  • vei folosi tehnici avansate de optimizare si de creare a campaniilor
  • vei invata cum sa cresti profitabilitatea si sa scazi costurile de promovare
  • la sfarsitului trainingului, vei fi pregatit pentru certificarea oficiala Google AdWords
  • vrei sa intelegi ce presupune munca unui specialist PPC si poate sa urmezi o astfel de cariera

Despre trainer

Trainerul cursului este Livia Pupaza,  specialist cu experienta in administrarea campaniilor PPC.

 

Livia Pupaza

Specialist Online Marketing AdLemonade Agency – 2017 – Prezent
Online Marketing Manager WatchShop.ro – 2012-2017
Experienta hands-on de peste 6 ani in e-commerce, in promovarea de produse si servicii in Google Ads si Social Media Ads pentru diferite tipuri de business-uri.
A lucrat pentru branduri precum: Catena, Chocolissimo Romania, Entersoft, Ciel Accounting dar si pentru clienti internationali.

Structura trainingului

Trainingul este format din 6 module cu durata de 2.5 ore fiecare, sedintele fiind raspandite pe durata a 6 saptamani. Sedintele au loc in fiecare marti, in intervalul orar 18:00 – 20:30.

Pentru o mai buna intelegere a campaniilor si a procesului de optimizare, se recomanda alocarea sumei de 50-100 lei pentru testarea propriu-zisa a campaniilor desfasurate in saptamanile de curs.

De asemenea, este recomandat ca fiecare cursant sa isi aleaga de la inceput un website pe care sa lucreze pana la finalul cursului. Dupa fiecare curs, va exista o tema practica si un material de citit din suportul de curs pentru examenul Google Ads.

 

Pret si durata curs

Pret 1500 lei, achitabili in 3 rate:
un avans de 500 de lei, si alte doua rate de 500 de lei (dupa a 2-a si a 4-a sedinta).
Discount 150 de lei la plata finala in cazul inscrierii early bird (cu cel putin o saptamana inainte) sau la plata totala in avans.
Durata 6 saptamani, in fiecare marti, de la 18:00 la 20:30.

 

Modul 1.  Introducere in Google Ads.

  • Google Ads in mixul de marketing
    • Crearea contului Google Ads
    • Descrierea platformei Google Ads
    • Google Analytics si Google Ads – cum lucreaza impreuna
    • Crearea codului de tracking & verificarea lui
    • Setarea obiectivelor/conversiilor
    • Google Search versus Google Display Network

 

Modul 2. Google Search

  •        Etapele procesului de cumparare – buying funnel
  •        Structura unei campanii
  •        Tipuri de cuvinte cheie
  •        Research cuvinte cheie. Keyword Planner versus 3rd party tools
  •        Gruparea cuvintelor cheie
  •        Cuvinte cheie negative
  •        Crearea Reclamelor Potrivite / Google Keyword Insertion
  •        Crearea campaniei Google Search

Tema + Material de citit

 

Modul 3. Optimizarea campaniei Google Search

  •        Extensii de reclama
  •        Scorul de calitate
  •        Analiza indicatorilor website-ului
  •        Strategii de optimizare a traficului si a costului

 

Modul 4.   Automatizari si A/B Testing

  •        Tipuri de bidding
  •        Regulile automate
  •        A/B testing

Material de citit

 

Modul 5. Google Display Network

  •      Google Display Network
  •      Definirea audientei
  •      Tipuri de targetari
  •      Ce este remarketingul. Crearea listelor de remarketing
  •      Crearea campaniei de remarketing & reclame targetate pe fiecare audienta
  •      Crearea reclamelor. Dimensiuni & exemple de bannere

 

Modul 6. Alte tipuri de campanii & concluzii

  •        Campaniile DSA
  •        Campaniile RLSA
  •        Campaniile de Shopping Ads
  •        Concluzii

 

Pentru participarea la trainingul intensiv AdWords se cer:

Cunostinte bune operare calculator.
Este necesara cunoasterea limbii engleze la nivel minim pentru intelegerea usoara a termenilor.
Nu se cere experienta anterioara in crearea de campanii AdWords

Tip curs

Curs aprofundat
5-11 participanti
Sediu Bucuresti
Durata Curs: 15 ore
Urmatorul curs:
27 octombrie-8 decembrie 2020

FORMULAR INSCRIERE

Discount 150 de lei in cazul inscrierii early bird (cu cel putin o saptamana inainte) sau la plata totala in avans.

Datele firmei sau nume, CNP si adresa.

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czpcL1wvc3Vwc3lzdGljLTQyZDcua3hjZG4uY29tXC9fYXNzZXRzXC9mb3Jtc1wvaW1nXC9wcmV2aWV3XC90ZWEtdGltZS5wbmciLCJ2aWV3X2lkIjoiMTFfMTI0MjY5Iiwidmlld19odG1sX2lkIjoiY3NwRm9ybVNoZWxsXzExXzEyNDI2OSIsImNvbm5lY3RfaGFzaCI6IjE0NTZjNjMwNWY5YTZmZmU0MDJmNDgwYjU1ZTcxM2VmIn0=
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Durata

Curs aprofundat 6 saptamani

Locatie

Locatie centrala Zona Sala Palatului

Cost

1500 lei (platibili in 3 rate)