Curs ppc DMA

Curs Google Ads (AdWords) aprofundat

58% din populatia Romaniei are acces la internet, adica mai bine de 11 milioane de oameni petrec cel putin cateva ore pe saptamana cautand online raspunsuri, urmarind filmulete sau scriind e-mailuri. In tara noastra, Google este cel mai folosit motor de cautare, iar Youtube cel mai accesat website de video sharing, drept pentru care prezenta unui brand pe Google AdWords este obligatorie daca vrei sa fii acolo unde sunt si clientii tai.

Google AdWords este un sistem complex de promovare online, pe care un specialist in Pay Per Click il poate folosi cu succes cu scopul cresterii vanzarilor sau a traficului pe site, a optimizarii ratei de conversie sau a scaderii costului de achizitie. Odata intelese algoritmul de functionare si tehnicile de optimizare, specialistul poate determina cu usurinta care sunt problemele si oportunitatile aparute in timpul desfasurarii campaniilor.

De ce sa te inscrii la acest training?

  • vei intelege care sunt cei mai importanti factori in succesul promovarii online
  • iti doresti sa administrezi campanii Google AdWords, fara frica de a pierde bani
  • vei crea campanii si vei urmari in timp real statisticile din platforma
  • vei folosi tehnici avansate de optimizare si de creare a campaniilor
  • vei invata cum sa cresti profitabilitatea si sa scazi costurile de promovare
  • la sfarsitului trainingului, vei fi pregatit pentru certificarea oficiala Google AdWords
  • vrei sa intelegi ce presupune munca unui specialist PPC si poate sa urmezi o astfel de cariera

Despre trainer

Trainerul cursului este Livia Pupaza,  specialist cu experienta in administrarea campaniilor PPC.

 

Livia Pupaza

Specialist Online Marketing AdLemonade Agency – 2017 – Prezent
Online Marketing Manager WatchShop.ro – 2012-2017
Experienta hands-on de peste 6 ani in e-commerce, in promovarea de produse si servicii in Google Ads si Social Media Ads pentru diferite tipuri de business-uri.
A lucrat pentru branduri precum: Catena, Chocolissimo Romania, Entersoft, Ciel Accounting dar si pentru clienti internationali.

Structura trainingului

Trainingul este format din 8 module cu durata de 2.5 ore fiecare, sedintele fiind raspandite pe durata a 8 saptamani. Sedintele au loc in fiecare marti, in intervalul orar 18:00 la 20:30.

Pentru o mai buna intelegere a campaniilor si a procesului de optimizare, se recomanda alocarea sumei de 50-100 lei pentru testarea propriu-zisa a campaniilor desfasurate in saptamanile de curs.

De asemenea, este recomandat ca fiecare cursant sa isi aleaga de la inceput un website pe care sa lucreze pana la finalul cursului. Dupa fiecare curs, va exista o tema practica si un material de citit din suportul de curs pentru examenul Google AdWords.

 

Pret si durata curs

Pret 1750 lei, achitabili in 3 rate:
un avans de 600 de lei, si o rata de 600 de lei si una de 550 lei pe parcurs.
Discount 250 de lei la plata finala in cazul inscrierii early bird (cu cel putin o saptamana inainte) sau la plata totala in avans.

 

Modul 1 – Before we start

• Definirea obiectivelor de business
• Cunoasterea publicului tinta
• Google Ads in mixul de marketing
• Analiza website-ului – exemple de user experience
• Psihologia utilizatorului si buying funnel
• Alegerea KPI – ilor
• Instrumente de research
• Modalitati de taxare ale Google

Material de citit

Modul 2. Setarea corecta a contului Google AdWords

• Crearea contului Google AdWords
• Descrierea platformei AdWords
• Introducerea datelor de facturare
• Crearea si legarea contului de Google Analytics
• Descrierea platformei Google Analytics. Setari de baza
• Crearea codului de tracking & verificarea lui. Setarea obiectivelor/conversiilor
• Google Search versus Google Display Network

Tema + Material de citit

Modul 3. Google Search

• Etapele procesului de cumparare – buying funnel
• Structura unei campanii
• Tipuri de cuvinte cheie
• Research cuvinte cheie. Keyword Planner versus 3rd party tools
• Gruparea cuvintelor cheie
• Cuvinte cheie negative
• Crearea Reclamelor Potrivite
• Crearea campaniei Google Search

Tema + Material de citit

Modul 4. Optimizarea campaniei Google Search

• Extensii de reclama
• Scorul de calitate
• Analiza indicatorilor website-ului
• Strategii de optimizare a traficului si a costului

Tema + Material de citit

Modul 5. Automatizari si A/B Testing

• Tipuri de bidding
• Regulile automate
• A/B testing

Tema + Material de citit

Modul 6. Google Display Network

• Google Display Network
• Definirea audientei
• Tipuri de targetari
• CPC versus CPM
• Crearea reclamelor. Dimensiuni & exemple de bannere
• Smart Display

Modul 7. Optimizarea Campaniei de Display. Procesul de remarketing

• Analiza perfomantei targetarilor
• Strategii optimizare
• Ce este remarketingul. Crearea listelor de remarketing
• Crearea campaniei de remarketing & reclame targetate pe fiecare audienta
• Dynamic remarketing

Tema + Material de citit

Modul 8. Alte tipuri de campanii & concluzii

• Campaniile dinamice. Google keyword insertion
• Campaniile RLSA
• Campaniile video si CPV
• Campaniile de Gmail
• Concluzii

 

Pentru participarea la trainingul intensiv AdWords se cer:

Cunostinte bune operare calculator.
Este necesara cunoasterea limbii engleze la nivel minim pentru intelegerea usoara a termenilor.
Nu se cere experienta anterioara in crearea de campanii AdWords

Tip curs

Training intensiv
5-11 participanti
Sediu Bucuresti
Durata Curs: 20 ore
Urmatorul curs:
17 sept – 5 nov 2019

FORMULAR INSCRIERE

Discount 250 de lei in cazul inscrierii early bird (cu cel putin o saptamana inainte) sau la plata totala in avans.

Datele firmei sau nume, CNP si adresa.

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IjoiMCIsImRhdGVfY3JlYXRlZCI6IjIwMTYtMDUtMDMgMTU6MDE6MDMiLCJpbWdfcHJldmlld191cmwiOiJodHRwczpcL1wvc3Vwc3lzdGljLTQyZDcua3hjZG4uY29tXC9fYXNzZXRzXC9mb3Jtc1wvaW1nXC9wcmV2aWV3XC90ZWEtdGltZS5wbmciLCJ2aWV3X2lkIjoiMTFfODkyNDE0Iiwidmlld19odG1sX2lkIjoiY3NwRm9ybVNoZWxsXzExXzg5MjQxNCIsImNvbm5lY3RfaGFzaCI6ImJlNTU3MDIzMWMwNmJkNWIxOWE0YzVmNmE5MDUxMTc4In0=

Durata

Curs aprofundat 8 saptamani

Locatie

Locatie centrala Zona Sala Palatului

Cost

1750 lei (3 rate, avans 600 lei)