Curs ppc DMA

Curs Google Ads (AdWords) aprofundat

58% din populatia Romaniei are acces la internet, adica mai bine de 11 milioane de oameni petrec cel putin cateva ore pe saptamana cautand online raspunsuri, urmarind filmulete sau scriind e-mailuri. In tara noastra, Google este cel mai folosit motor de cautare, iar YouTube cel mai accesat website de video sharing, drept pentru care prezenta unui brand pe Google Ads este obligatorie daca vrei sa fii acolo unde sunt si clientii tai.

Google Ads este un sistem complex de promovare online, pe care un specialist in Pay Per Click il poate folosi cu succes cu scopul cresterii vanzarilor sau a traficului pe site, a optimizarii ratei de conversie sau a scaderii costului de achizitie. Odata intelese algoritmul de functionare si tehnicile de optimizare, specialistul poate determina cu usurinta care sunt problemele si oportunitatile aparute in timpul desfasurarii campaniilor.

 

De ce sa te inscrii la acest training?

  • vei intelege care sunt cei mai importanti factori in succesul promovarii online
  • iti doresti sa administrezi campanii Google Ads, fara frica de a pierde bani
  • vei crea campanii si vei urmari in timp real statisticile din platforma
  • vei folosi tehnici avansate de optimizare si de creare a campaniilor
  • vei invata cum sa cresti profitabilitatea si sa scazi costurile de promovare
  • la sfarsitului trainingului, vei fi pregatit pentru certificarea oficiala Google Ads
  • vrei sa intelegi ce presupune munca unui specialist PPC si poate sa urmezi o astfel de cariera

 

Despre trainer

Trainerul cursului este Gabriela Ciocan,  specialist cu peste 10 ani experienta in administrarea campaniilor PPC si in predarea de cursuri.

 

Gabriela Ciocan

Despre trainer
Trainerul cursului este Gabriela Ciocan,
Online Marketing Manager Gardenpedia,
specialist marketing online cu peste 10 ani experienta.

O parte din clientii pentru care a lucrat:

Portofoliu Gabriela

Formatul cursului

Curs de grup online sau training privat personalizat online sau la sediul firmei.

 

Pret si durata curs de grup

Cursul de Google Ads de grup are pretul de 2000 de lei si o durata de 8 saptamani.

Cursul contine sedinte online live saptamanale, prin Zoom, cu desfasurare in fiecare marti de la ora 19:00, precum si exercitii practice si teme.

 

Pret si durata training privat

Trainingurile personalizate au un pret ce porneste de la 500 de lei pe ora pentru un numar de la 1 la 4 persoane, si 150 de lei pe ora de persoana, pentru grupuri intre 5 si 10 persoane.

Trainingurile personalizate au o durata minima de 2 ore, durata ideala fiind determinata de cursant, si se pot sustine online sau la sediul companiei beneficiare, in functie de locatia acesteia.

 

Continut curs

 

Introducere in Google Ads

  • Google Ads in mixul de marketing
  • Crearea contului Google Ads
  • Descrierea platformei Google Ads
  • Google Analytics si Google Ads – cum lucreaza impreuna
  • Crearea codului de tracking & verificarea lui
  • Setarea obiectivelor/conversiilor
  • Google Search versus Google Display Network

 

Google Search

  •        Etapele procesului de cumparare – buying funnel
  •        Structura unei campanii
  •        Tipuri de cuvinte cheie
  •        Research cuvinte cheie. Keyword Planner versus 3rd party tools
  •        Gruparea cuvintelor cheie
  •        Cuvinte cheie negative
  •        Crearea Reclamelor Potrivite / Google Keyword Insertion
  •        Crearea campaniei Google Search

Tema + Material de citit

 

Optimizarea campaniei Google Search

  •        Extensii de reclama
  •        Scorul de calitate
  •        Analiza indicatorilor website-ului
  •        Strategii de optimizare a traficului si a costului

 

Automatizari si A/B Testing

  •        Tipuri de bidding
  •        Regulile automate
  •        A/B testing

Material de citit

 

Google Display Network

  •      Google Display Network
  •      Definirea audientei
  •      Tipuri de targetari
  •      Ce este remarketingul. Crearea listelor de remarketing
  •      Crearea campaniei de remarketing & reclame targetate pe fiecare audienta
  •      Crearea reclamelor. Dimensiuni & exemple de bannere

 

Alte tipuri de campanii & concluzii

  •        Campaniile DSA
  •        Campaniile de Shopping Ads
  •        Concluzii

 

Pentru participarea la trainingul intensiv Google Ads se cer:

Cunostinte bune operare calculator.
Este necesara cunoasterea limbii engleze la nivel minim pentru intelegerea usoara a termenilor.
Nu se cere experienta anterioara in crearea de campanii Google Ads.

Pentru o mai buna intelegere a campaniilor si a procesului de optimizare, se recomanda alocarea sumei de 50-100 lei pentru testarea propriu-zisa a campaniilor desfasurate in saptamanile de curs.

De asemenea, este recomandat ca fiecare cursant sa isi aleaga de la inceput un website pe care sa lucreze pana la finalul cursului. Dupa fiecare curs, va exista o tema practica si un material de citit din suportul de curs pentru examenul Google Ads.

Tip curs

Curs aprofundat
Pret curs grup: 2000 lei/persoana
Pret training privat: de la 500 lei/ora
Inscrierile se pot realiza in orice zi

FORMULAR INSCRIERE
Datele firmei sau nume, CNP si adresa.
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Durata

Curs aprofundat de grup sau privat

Locatie

Online sau la sediul firmei beneficiare

Cost

2000 lei/persoana sau 500 lei/ora