Curs Social Media

Curs Social Media

Informatii despre scopul si continutul cursului

Vrei sa creezi o legatura intre tine si clientii tai? Cursurile noastre de Social Media te vor invata ce trebuie sa faci pentru a fi prezent pe toate marile retele sociale din tara, dar si cum le poti folosi in avantajul tau.

In timpul cursului vei vedea live ce inseamna sa iti creezi o relatie cu clientii tai pe retelele sociale si vei face practica in aceasta directie. Iti vom prezenta pasii pe care trebuie sa ii urmezi pentru a fi prezent langa cei interesati de afacerea ta si ce trebuie sa faci pentru a porni o conversatie cu acestia. Ai ajuns deja in acest stadiu? Nici o problema deoarece iti vom arata si cum trebuie continuata aceasta conversatie pentru a fi atat in folosul tau, cat si in folosul clientilor tai.

Formatul cursului

Curs de grup locatie centrala Bucuresti
sau curs privat, online sau la sediul firmei

Pret si durata curs

Pret 1500 lei, achitabili in 3 rate:
un avans de 500 de lei, si alte doua rate de 500 de lei (dupa a 2-a si a 4-a sedinta).
Discount 150 de lei la plata finala in cazul inscrierii early bird (cu cel putin o saptamana inainte) sau la plata totala in avans.
Durata 6 saptamani, in fiecare joi, de la 18:00 la 20:30.

Despre trainer

Trainerul cursului este Livia Pupaza Nidelea, specialist cu experienta in administrarea campaniilor Social Media & PPC.Specialist Online Marketing AdLemonade Agency – 2017 – Prezent
Online Marketing Manager WatchShop.ro – 2012-2017
Experienta hands-on de peste 6 ani in e-commerce, in promovarea de produse si servicii in Google Ads si Social Media Ads pentru diferite tipuri de business-uri.
A lucrat pentru branduri precum: Catena, Chocolissimo Romania, Entersoft, Ciel Accounting dar si pentru clienti internationali.

Curs Social Media Facebook Ads

Structura cursului

In cadrul cursului vei afla informatii despre cum sa folosesti social media pentru a iti indeplini obiectivele. Vom mentiona cateva din lucrurile ce se vor invata:

Modul 1

Fresh Data on Social Media, Organic Reach, Social Media Users
Postari eficiente: Do’s and Dont’s
Analiza de date & Facebook Engagement Benchmarks
Crearea de personas
Sesiune Facebook Ads:
Business Manager: creare si acces

Modul 2

Tracking: Pixel & Custom Conversions – Teorie si Practica
Audientele: Tipuri de audienta: teorie si practica
Campaniile de Facebook: structura unei campanii
Despre campaniile dinamice

Modul 3 – Practica

Crearea unei campanii de Trafic
Crearea unei campanii de Conversii
Crearea unui Event in Facebook
Crearea de Ad-uri de diferite tipuri

Modul 4

Optimizarea costurilor si rezultatelor pentru campaniile din Facebook Ads:
KPI de urmarit
Budget Optimization
Split Test
Crearea de Rapoarte: Exemple si Practica

Modul 5

Instagram, LinkedIn, Pinterest, Twitter
Promovarea pe Instagram
Promovarea pe Pinterest
Promovarea pe Twitter
Promovarea pe LinkedIn – Exemplu: crearea unei campanii

Modul 6

Despre Youtube
Crearea canalului
Prezentarea platformei de Google Ads
Crearea unei campanii pe Youtube

 

La sfarsitul cursului vei stii toate dedesubturile retelelor sociale majore din Romania, dar si cum trebuie folosite acestea pentru a iti duce businessul mai departe. Vei putea interpreta rapoartele oferite de acestea pentru a iti intelege mai bine publicul tinta si pentru a iti transforma cat mai multi vizitatori in cumparatori.

Pentru participarea la curs se cer:

Cunostinte bune operare calculator.
Este necesara cunoasterea limbii engleze la nivel minim pentru intelegerea usoara a termenilor.
Nu se cere experienta anterioara in crearea de campanii Social Media sau Facebook Ads.

Tip curs

Curs aprofundat
5-11 participanti
Sediu Bucuresti
Durata Curs: 15 ore
Urmatorul curs:
29 oct – 3 dec 2020

FORMULAR INSCRIERE

Discount 150 de lei in cazul inscrierii early bird (cu cel putin o saptamana inainte) sau la plata totala in avans.

Datele firmei sau nume, CNP si adresa.

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
Aboneaza-te la noutati

Durata

Curs aprofundat 6 saptamani

Locatie

Locatie centrala Zona Sala Palatului

Cost

1500 lei (platibili in 3 rate)