Curs Marketing Digital

Curs Marketing Online aprofundat

Informatii despre scopul si continutul cursului

Cursurile de marketing online te invata cum sa transformi vizitatorii site-ului tau in cumparatori si cum sa atragi pe site mai multe persoane interesate de produsele si serviciile tale. Iti prezentam tehnicile de marketing online care functioneaza pentru proiectele pe care vrei sa le dezvolti, insight-uri pentru o buna strategie si cum sa folosesti practic uneltele specifice acestui domeniu.

In cadrul cursului vei afla cum se realizeaza planul de marketing online, care sunt caile de crestere a traficului pe website cat si de imbunatatire a ratei de conversie, modalitatea in care marketingul online poate contribui la dezvoltarea unui business, care sunt mediile ce ofera suport pentru site ca el sa fie din ce in ce mai performant, care sunt uneltele de masurare si analizare a traficului, care este comportamentul vizitatorilor pe site cu scopul de a-l imbunatati, optimiza si nu in ultimul rand de a fideliza clientul.

Cui se adreseaza? 

Cursul se adreseaza celor care doresc sa inceapa o cariera in marketing online, antreprenorilor, persoanelor care deja lucreaza in acest domeniu. Informatiile pe care le veti obtine va ofera o imagine de ansamblu legata de activitatile, canalele necesare planificarii, implementarii si desfasurarii planului de marketing online.

Formatul cursului

Curs de grup locatie centrala Bucuresti
sau curs privat, online sau la sediul firmei

Pret si durata curs
Pret 1750 lei, achitabili in 3 rate:
un avans de 600 de lei, si o rata de 600 de lei si una de 550 lei pe parcurs.
Discount 250 de lei la plata finala in cazul inscrierii early bird (cu cel putin o saptamana inainte) sau la plata totala in avans.
Durata 8 saptamani, in fiecare miercuri, de la 18:00 la 20:30.

Despre trainer
Trainerul cursului este Gabriela Ciocan,
Online Marketing Manager Gardenpedia,
specialist marketing online cu peste 7 ani experienta.

Gabriela Ciocan

O parte din clientii pentru care a lucrat:

Portofoliu Gabriela

Structura curs

 

Saptamana 1:

Primii pasi catre succesul online:
Obiectivele online
Construirea prezentei online
Diferenta dintre Marketing Traditional si Marketing Online
Instrumentele de promovare in mediul online

Fii prezent online:
Achizitionarea unui domeniu
Site-urile si tipurile de obiective comerciale
Structura si design-ul site-ului
Continutul site-ului
Gazduirea site-ului
Familiarizarea cu mediul digital
Comportamentul clientului potential in mediul online

 

Saptamana 2:

Promovare prin email marketing & marketing afiliat:

Notiuni de baza despre email marketing: cum construim liste de email folosite in campanii de promovare, cum sa vizam segmente de public in functie de interes, cum contruim relatii cu clientii
Design si Continut
Gestionarea de campanii reusite: A/B testing, landing page, masurarea rezultatelor
Provideri de email marketing
Exemplu practic – campanie email marketing
Gestionarea promovarii prin marketing afiliat

 

Saptamana 3:

SEO. Optimizarea pentru motoarele de cautare:

Stabilirea obiectivelor
Optimizarea on page
Optimizarea off page
Analiza si Iteratie
Tema 1

 

Saptamana 4:

Google Adwords:

Introducere in PPC
Setarea contului AdWords
Beneficiile si caracteristicile platformei AdWords
Crearea codului de tracking si de remarketing
Analiza competitiei: pe care concurenti trebuie sa ma concentrez
Tipuri de potrivire pentru cuvintele cheie
Research cuvinte cheie
Tema 2

 

Saptamana 5:

Crearea campaniei Google Search:
Reguli editoriale de scriere a anunturilor
Tipuri de anunturi
Variante de targetari: lingvistice si georgrafice
Tips&Tricks pentru pozitionari in partea de sus a paginii

Crearea campaniei Google Display:
Definirea audientei
Modalitati de targetari
Research website-uri
Dimensiuni si variante de bannere
Tema 3

 

Saptamana 6:

Publicitatea pe retelele de socializare:

Notiuni introductive: de ce trebuie sa fim acolo, care sunt retele potrivite pentru mine, dezvoltarea prezentei in retelele de socializare
Retelele sociale care ti se potrivesc
Stabilirea obiectivelor
Cum stabilesti prezenta pe retelele de socializare
Tema 4

 

Saptamana 7:

Monitorizarea campaniilor de promovare

Bazele si principiile necesare monitorizarii perfomantelor site-ului de prezentare/magazinului online si a canalelor din mediul digital care ajuta la cresterea vanzarilor/lead-urilor.

 

Saptamana 8:

Realizarea si implementarea planului de marketing online:

Componentele planului de marketing si stabilirea planificarii
Tipurile de obiectie pentru fiecare canal de promovare din zona digitala
Modele de planninguri, privind alocarea bugetelor de promovare pentru o monitorizare usoara
Stabilirea indicatorilor care se folosesc pentru urmarirea rezultatelor campaniilor pe fiecare canal in parte
Model de calendar editorial, privind planul unei campanii de promovare
Evaluare campanie online
Exercitiu practic

 

Pentru participarea la cursul de Marketing Online:
Este indicat sa aveti un site, cont Google AdWords si cont Google Analytics

Tip curs

Training intensiv
5-11 participanti
Sediu Bucuresti
Durata Curs: 20 ore
Urmatorul curs:
20 martie-8 mai 2019

Ben Smith

Architecture Student

Luiza Johansson

Interior Architect

Susan Barnett

Architecture Student

FORMULAR INSCRIERE

Discount 250 de lei in cazul inscrierii early bird (cu cel putin o saptamana inainte) sau la plata totala in avans.

Datele firmei sau nume, CNP si adresa.

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
Aboneaza-te pentru a nu rata noutatile si ofertele

Durata

Curs aprofundat 8 saptamani

Locatie

Sediu Locatie centrala Bucuresti

Cost

1750 lei (platibili in 3 rate, 600 lei avans)